Online Marketing Must Dos
By Hannah Spanhake
Small business owners have next to no time to devote to their online marketing strategies, I know because I’m one of them!
Online marketing can be very time consuming and depending on what approach you use, it can be very expensive. Let’s be honest, your time and money aren’t infinite and the day-to-day running of your business is your priority. But with more and more people using the internet to search for businesses and products, it’s now even more important than ever that you grow your online presence.
A recent survey found that 50% of Kiwi businesses didn’t even have a website and with 90% of Kiwi households accessing the internet, this is a worrying trend. It means that hundreds of small to medium businesses are missing out on the opportunity to speak to the largest consumer market – the internet browsers; and many of the small to medium businesses that do have a website aren’t using essential marketing technics to grow their business. With all that said, here are my three “must-do’s” for all small Kiwi businesses:
It’s crucial that small businesses get their social media strategy right and use it to their advantage to make the most of their businesses potential and get their message across.
You and I both know the power of social media is undeniable. Small businesses utilising social media as part of their online marketing strategy are building a platform that will help them build a lasting relationship and engage directly with their existing and potential clients, while growing their business and promoting their services to a wide audience.
I’ve heard all the excuses under the sun folks, about why you’re not using social media and frankly, none of them are relevant or unsolvable. If you don’t have time, get an online marketing specialist to do it for you (I’ve heard this chick is great ;D). If you don’t know where to start, get advice!
A blog is a great tool that will help drive new traffic to your website and improve your rank within search engines such as Google.
Google loves new content and rewards websites who update their content regularly by improving their ranking.
These days simply telling your customers what you do, is not going to convince them to spend their money with you. You need to prove the effectiveness of the services and a blog is a great way to start. It gives you the perfect opportunity to talk about your products and explain in detail how they will make your clienteles lives easier.
A blog also lets you to share your wealth of knowledge and expertise directly with your customers. Effective and engaging content is more likely to attract website visitors who have the potential to purchase your products or services. If your prospective customers see you as a trustworthy industry leader who will provide helpful information, they will be more likely to do business with you rather than your competitors.
Email marketing is another key element to a successful marketing strategy. Email marketing is also the most cost effective method to drive traffic to your site, keep your brand at the forefront of the mind of future buyers, and build trust and develop relationships with existing clients. Giving subscribers the option to share your email content will also boost your social media presence and widen your advertising net.