5 Tips for Increasing Social Media Engagement
By Hannah Spanhake
Does your audience interact with you on social media? While it’s fairly easy to get people to like and share posts, it takes creativity to encourage comments and start a conversation. Here are five ways to increase social media engagement.
1. Reply to everyone who makes an effort to comment
A lot of the conversations businesses have with their audience on social media don’t start with questions. Best practise is to respond to everyone, whether they’ve posted a statement, an emoji, a complaint or a ‘thanks’. This will aid future interactions, and great social service (like all customer service) will help spread positive word of mouth about your business.
2. Follow people who follow you
When it comes to Twitter and Instagram, there is value in returning a follow. Using community management this way helps to push two-way communication and gives you the opportunity to understand what your audience is interested in. However, this does not mean you should follow everyone! You can read more about this in my last blog post: The Do’s and Don’ts of Social Media.
3. Keep asking questions creatively
Asking someone a question can be the easiest way to getting valuable and actionable customer insights. It doesn’t have to be related to your product or brand; it could be a question which shows an interest in your audience.
If you want to take things up a notch, ask questions designed to genuinely get to know your fans and include attractive above-average graphics. These posts always get more engagement. Remember, pictures and a little humour does wonders for engagement.
4. Organise Unique Contests
Social media contests are very common these days, so it’s important to stand out and do something different. Don’t just create the same contest over and over again, or copy your competition. Think outside the box and come up with something fans will want to participate in, share and discuss with their friends.
5. Tag People in Curated Content
Create a habit of tagging people and businesses in posts. Whenever you share someone else’s content, remember to tag the original publisher. A lot of the time, they will post a comment thanking you for mentioning them.
What have you found works best for you? What inspires your fans to strike up a conversation with your business? I’d love to hear your thoughts. Still struggling? Contact me to discuss increasing your engagement today.