SEO is a huge talking point among Online Marketing professionals because websites are our business. But if you’re just getting started on your business’ online journey, SEO can be a puzzling and intimidating subject to face because it is constantly evolving. I aim to demystify the topic by putting SEO into simple, easy to understand terms that are relevant for 2014.
SEO is short for Search Engine Optimisation. SEO is used to drive traffic to your website from search engines such as Google. In order to achieve the desired traffic you need to get your website as close to the top of Google as possible. This is not something that will happen over night or by itself, so the next question you will be asking yourself is “How can I reach my page one ambitions? Here are a 5 simple and effective SEO tips to increase your search engine rank.
1. Focus on creating high-quality content
Effective and relevant content will optimise your website and drive traffic your way. Think of the content on your website like train tracks coming directly to your business. However, you need to make sure you have the right train coming! Using keywords that are actually relevant to your business will ensure the correct target audience is heading your way.
2. Have a strong Social Media presence
A strong social presence is becoming highly dependable in driving traffic to your website. Your potential clientele can easily and quickly share your content across different social media platforms such as Facebook, Google+, Twitter and LinkedIn. Encourage your fans to talk about your business because Google and Bing track publicly shared links on Facebook and Twitter and this will now positively effect your search rank. Focus on producing content that your followers are willing to share and your business’ online presence will attract a lot of attention in a short period of time.
3. Add value through a blog
Stand out as an expert in your field by writing about your expertise in a blog, but don’t just create another boring company blog about announcements that nobody wants to read. Add value by educating your target audience and network with top contributors within your industry and ask them to share your content. Every time you write a new blog, you are adding new pages full of keywords to your website. This will ensure your customers are going to find you on Google.
4. Earn attention by developing your network
Build your business a network full of journalists, bloggers and industry leaders who believe in your brand. These people will write about your business and share your content if you make a good enough impression. If your brand can earn this kind of attention online, you will be the biggest SEO winner because search engines respect links from respectable sources.
5. Ensure your website is responsive
Is your website mobile friendly? Over half of Kiwi’s are using the internet via their mobile phones, and this is a growing trend world wide. This is a huge market to miss out on! In the near future Google is expected to start ranking mobile websites higher because non-responsive websites will start to be considered a bad user experience, and Google does not want to deliver that. When this hits, businesses who lack a comprehensive mobile solution are going to scurry for solutions, act now before the rush.
To successfully optimise your business’ website in 2014 you need to deliver relevant, valuable and high quality content, engage your customers in a range of Social Media platforms, create a network full of industry leaders, and build a responsive website. If you haven’t done this because you have to much on your plate, why not let the friendly Social Bite team take care of it all for you. Contact us today and hand the hassle to your local SEO experts.